Projects @ Alex Ross-Martin

Dopamine Land

Travelling immersive exhibition, built to be disassembled and reassembled across the globe.

"Dopamine Land is a multisensory experience that combines media, technology and play in one place. Whether you fancy a day out with the kids or one of our late evening adult-friendly sessions, this interactive museum wants everyone to embrace their inner child and explore all the colorful installations. Take a break from your everyday life, have some fun and boost your happy emotions!"

The first Dopamine Land was a permanent installation in Central London, following it's commercial success parent company Fever commissioned an international installment. The brief was for free standing modular rooms, built in the pattern of traditional theatre flats with robustness improved to meet the demands of semi-permanent installations and global relocations, with additional material and design specifications to meet fire regulations. Each room featured an interactive immmersive element, with much of the technology handled by Bailes and Light.

Each room was build to be disassembled, shipped and reinstalled in a new unique space.

This project was a collaborative element between various technical teams, Fever, Bailes and Light, Darling and Edge, Show Works and Set Bros, with input from various others.

I was involved through the full duration of the UK based build as fabricator/carpenter with input into technical design. As a fabricator with experience in multiple materials and significant design experience I provided on-the-fly problem solving and alternate fabrication methods.

Design at the conceptual level was handled by Darling and Edge, with ongoing feedback and alteration from us, the fabrication team at Set Bros. Technical design was an ongoing collaboration, with drawings and specification created on the ground during the fabrication process being fed back to the concept team to expand the 2d and 3d drawing packs. This method reflected the tight time frame and experimental nature of the project, often requiring us to test multiple methods for achieving concept directions before producing scaling that method throughout the project.

Venue changes though out the active life span of the installation would have differing physical dimensions, potential locations would have ceilings too low to grant external access to the rooms and since most of the rooms featured extensive lighting and scenic features mounted from the ceilings, this new information required new assembly methods and alternative designs to ensure that the rooms could be built and serviced from inside the confines of the walls.

Client: Fever

Location: Built in London, Current installation Brisbane, AUS

Date: 2023

Role: Carpenter technical fabricator