Skate Tuition At Campus (STAC) brand identity

Development of a cohesive brand package to fit along side existing campus branding while diferentiating the new skate tuition programme, branding to be suitable for merchandising purposes and feel approachable for kids and families.

Graphic design project, entailing the creation of a logo and merchandisable identity for the tuition at Campus Skateparks. The logo should be recognisable to the broader skateboarding community, paying homage to the scene at large while appealing to kids directly.

The tuition programme is aimed at kids in the 6-15 age range and offers regular after-school session and more extensive school holiday programming for provide options for working parents.

Campus has always operated a policy of inclusion and this extends to the scooter community, which is popular with younger children. As such the branding for STAC needed to be inclusive of scooter tuition also available at Campus.

As part of campus' wider aims to benefit the community, teaching skateboard is proposed as a method to train kids in resilience and perseverance, the logo reflects this attitude.



Developed from hand sketches in Adobe illustrator.

Client: Campus Skateparks

Location: Bristol, UK

Date: 2019

Role: Designer